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Greg Light on Why Every Business Valuation Comes Down to Cash Flow and Risk

Greg Light of Bodmer Price and Light has completed 2,000+ valuations. His edge: cash flow and risk, impeccable client service, and an overtime model nobody else uses.
Host: Anthony Codispoti
Published: Jun 2, 2026
Greg Light on Why Every Business Valuation Comes Down to Cash Flow and Risk

🎧 Cash Flow, Risk, and 2,000 Engagements: Greg Light’s Journey in Business Valuation

Greg Light, managing director and co-founder of Bodmer Price and Light, has spent 21 years helping business owners understand what their companies are actually worth — and why the gap between what owners think and what the market says is almost always about two things: cash flow and risk. His boutique firm, launched in 2022, has already completed hundreds of engagements across estate planning, litigation support, and M&A advisory by doing something most firms don’t: treating overtime hours like what they actually are — profit to be shared.

✨ Key Insights You’ll Learn:

  • Denied entry to Michigan’s business school, then framed the rejection letter as a badge of honor

  • Completing undergrad in three years by maxing out credits and negotiating prerequisite exceptions

  • Sharpening precision at Duffin Phelps under Fortune 100 clients with zero tolerance for error

  • Leaving a 400-hour month behind when he hadn’t seen his newborn daughter awake in three weeks

  • The septic convention in Frankenmuth that produced two clients and a career-defining insight

  • How cash flow and risk distill every valuation down to its core

  • Why 30% of business owners actually undervalue their own companies

  • The overtime model that has produced near-zero employee turnover in five years

  • Six hours on the federal court stand and what the judge called the “machine gun” approach

  • Why engaging clients three to five years before an exit changes what’s actually possible

🌟 Greg’s Key Mentors:

  • His Parents: paid for college through a master’s degree and gave him a debt-free start to adulthood

  • Duffin Phelps Bosses: instilled a standard of precision that still drives every report Greg produces

  • Raymond Consulting Leadership: taught him urgency, prioritization, and the value of varied client work

  • Septic Installer at Frankenmuth: delivered the clearest distillation of valuation Greg has ever heard

  • His Partners (Jason Bodmer and Don Price): built a firm culture around transparency and fair pay from day one

👉 Don’t miss this candid conversation about the gap between what business owners think their company is worth and what it actually is — and how one firm is building something different from the inside out.

Listen to the full episode here