🎧 Cash Flow, Risk, and 2,000 Engagements: Greg Light’s Journey in Business Valuation
Greg Light, managing director and co-founder of Bodmer Price and Light, has spent 21 years helping business owners understand what their companies are actually worth — and why the gap between what owners think and what the market says is almost always about two things: cash flow and risk. His boutique firm, launched in 2022, has already completed hundreds of engagements across estate planning, litigation support, and M&A advisory by doing something most firms don’t: treating overtime hours like what they actually are — profit to be shared.
✨ Key Insights You’ll Learn:
Denied entry to Michigan’s business school, then framed the rejection letter as a badge of honor
Completing undergrad in three years by maxing out credits and negotiating prerequisite exceptions
Sharpening precision at Duffin Phelps under Fortune 100 clients with zero tolerance for error
Leaving a 400-hour month behind when he hadn’t seen his newborn daughter awake in three weeks
The septic convention in Frankenmuth that produced two clients and a career-defining insight
How cash flow and risk distill every valuation down to its core
Why 30% of business owners actually undervalue their own companies
The overtime model that has produced near-zero employee turnover in five years
Six hours on the federal court stand and what the judge called the “machine gun” approach
Why engaging clients three to five years before an exit changes what’s actually possible
🌟 Greg’s Key Mentors:
His Parents: paid for college through a master’s degree and gave him a debt-free start to adulthood
Duffin Phelps Bosses: instilled a standard of precision that still drives every report Greg produces
Raymond Consulting Leadership: taught him urgency, prioritization, and the value of varied client work
Septic Installer at Frankenmuth: delivered the clearest distillation of valuation Greg has ever heard
His Partners (Jason Bodmer and Don Price): built a firm culture around transparency and fair pay from day one
👉 Don’t miss this candid conversation about the gap between what business owners think their company is worth and what it actually is — and how one firm is building something different from the inside out.

